LAYER 04 / VISIBILITY
Local SEO that reports calls, not rankings.
Google Business Profile, citations, technical fixes and city pages — the whole local stack, documented monthly.
What local seo means here
Local SEO is the work of getting a business into the map pack and the local organic results for searches in its service area. It combines Google Business Profile management, consistent citations, technical site fixes, city and service pages, and a review workflow.
Google Business Profile, citations, city pages, technical fixes and content — the whole local stack, not a monthly ranking PDF.
INCLUDED / SCOPE
What you actually get.
- Google Business Profile: full build-out, category strategy, services, photos, posts
- Citation audit and cleanup — consistent name, address and phone across directories
- Technical SEO: crawlability, indexation, Core Web Vitals, structured data
- City and service page architecture matched to real search demand
- Review generation workflow that does not violate Google guidelines
- A live traffic dashboard plus monthly reporting on calls and form fills — not keyword positions
THE REST OF THE STACK
What sits above and below this.
Each layer is sold separately. They compound when they are run by the same team.
LAYER 01
Branding & Identity
Logo, colour, type and voice — the identity everything else is built on.
Read moreLAYER 02
Web Design & Build
A fast, accessible site built to turn a visit into a phone call.
Read moreLAYER 03
Hosting & Care
Edge hosting, SSL, backups, monitoring and the small fixes as they come up.
Read moreLAYER 05
AI Search Optimization
Getting cited by ChatGPT, Google AI Overviews, Perplexity and Gemini.
Read moreLAYER 06
Google Ads
Bought visibility for the searches you cannot wait to earn.
Read moreLAYER 07
Meta Ads
Facebook and Instagram, for the work people do not search for.
Read moreFAQ / ANSWERS
Local SEO — questions
How long before I see results from local SEO?
Technical fixes and Google Business Profile work can move the map pack within four to eight weeks. Competitive city rankings take four to six months of consistent content and citation work. Anyone promising page one in 30 days is selling you something else.
Do you guarantee rankings?
No, and neither can anyone else — Google does not sell placement in organic results. What we commit to is the work: the technical fixes, the profile management, the pages and the reporting, all documented monthly so you can see exactly what was done.
What is the map pack?
The map pack is the block of three local businesses Google shows above the normal results, alongside a map. For most home service searches it captures the majority of the clicks, which is why Google Business Profile work matters as much as your website.
NEXT STEP
Talk it through in thirty minutes.
Tell us your trade and your city. We will tell you whether the market is open, what is currently ranking in it, and whether this layer is the one that will move your numbers.