LAYER 01 / IDENTITY
A brand that looks the same everywhere.
One identity, delivered as real files — so your sign, your truck and your website finally match.
What branding & identity means here
Brand identity design is the work of fixing your business’s name, logo, colours, typefaces and voice into a single consistent system, then delivering it as production files any printer, sign shop or developer can use without redrawing anything.
A name people remember and a look that holds up on a truck, a yard sign and a phone screen. Built as real vector files you own outright.
INCLUDED / SCOPE
What you actually get.
- Primary logo, stacked logo and icon mark, delivered as SVG, PDF, PNG and EPS
- Colour palette with hex, RGB, CMYK and Pantone equivalents
- Typeface selection with licensing sorted out, so you can use it anywhere
- A one-page brand sheet your sign shop, truck wrapper and printer can work from
- Voice guidelines — how you describe what you do, in plain words
THE REST OF THE STACK
What sits above and below this.
Each layer is sold separately. They compound when they are run by the same team.
LAYER 02
Web Design & Build
A fast, accessible site built to turn a visit into a phone call.
Read moreLAYER 03
Hosting & Care
Edge hosting, SSL, backups, monitoring and the small fixes as they come up.
Read moreLAYER 04
Local SEO
The technical work, the local signals and the content that earns the map pack.
Read moreLAYER 05
AI Search Optimization
Getting cited by ChatGPT, Google AI Overviews, Perplexity and Gemini.
Read moreLAYER 06
Google Ads
Bought visibility for the searches you cannot wait to earn.
Read moreLAYER 07
Meta Ads
Facebook and Instagram, for the work people do not search for.
Read moreFAQ / ANSWERS
Branding & Identity — questions
Do I own the logo files outright?
Yes. You receive the editable vector source, not just flattened exports, and the copyright transfers to you on final payment. You can take those files to any printer, sign shop or agency without asking us.
What if I already have a logo I like?
Then we keep it. We will clean up the vector, build out the colour and type system around it, and produce the file formats you are missing. Rebranding a business that already has recognition is usually the wrong move.
NEXT STEP
Talk it through in thirty minutes.
Tell us your trade and your city. We will tell you whether the market is open, what is currently ranking in it, and whether this layer is the one that will move your numbers.