SERVICES / SEVEN LAYERS
The whole stack, or any layer of it.
Brand, site, hosting, SEO, AI search and paid advertising. Priced separately, built to work together, run by the same team.
THE STACK / SEVEN LAYERS
Seven layers, bottom to top.
Each one stands on the layer below it. The first five are yours and compound; the top two are rented and immediate. Start anywhere — most clients begin with the site or the SEO.
Branding & Identity
Logo, colour, type and voice — the identity everything else is built on.
02Web Design & Build
A fast, accessible site built to turn a visit into a phone call.
03Hosting & Care
Edge hosting, SSL, backups, monitoring and the small fixes as they come up.
04Local SEO
The technical work, the local signals and the content that earns the map pack.
05AI Search Optimization
Getting cited by ChatGPT, Google AI Overviews, Perplexity and Gemini.
06Google Ads
Bought visibility for the searches you cannot wait to earn.
07Meta Ads
Facebook and Instagram, for the work people do not search for.
WHY ONE TEAM
Layers fail at the seams.
Most damage we get called in to fix happened at a handoff — not inside anybody's actual work.
The rebuild that erased the rankings
A designer rebuilds the site, changes every URL and skips the redirects. Six years of accumulated ranking authority points at 404 pages. The SEO company gets blamed for the traffic drop, and the fix costs more than the rebuild.
The pages nobody styled
The SEO firm publishes twelve city pages through a plugin. They do not match the design, they load slowly, and they read like they were written for a crawler — which they were. Visitors bounce and the rankings never stick.
The host who is really a reseller
The site goes down on a Saturday. The "host" opens a ticket with the company they actually buy from and waits, same as you. Nobody can push a fix because nobody has access to the server.
The brand that only exists as a JPEG
There is no vector logo, so the sign shop redraws it, the truck wrap is a slightly different red, and the website uses a fourth version. The business looks like four businesses, and none of them look established.
FAQ / ANSWERS
About working with us
Can I buy one service on its own?
Yes. Every layer is scoped and priced separately, and most clients start with one. The layers are designed to reinforce each other, but none of them requires the others to be useful on its own.
Which service should I start with?
If your site is slow, dated or not converting, start with web design. If your site is decent but nobody finds it, start with local SEO. If you are not sure, the strategy call is free and we will tell you which one is holding you back.
Do you charge a long-term contract?
No. Website builds are a fixed-scope project. Hosting, care, SEO and AI search are month-to-month retainers. If the work is not producing, you should be able to leave without a penalty clause, so there is not one.
NEXT STEP
Find out if your market is still open.
We cap how many businesses we take on in any one trade and market, and it does not take many to fill one. The first call is a straight answer on whether yours still has room, who currently ranks for the work you want, and what it would take to change that.