PROCESS / SIX STEPS
What actually happens, and when.
From the first call to the monthly report. No discovery phases that bill by the hour, no surprises in week five.
TIMELINE / START TO ONGOING
From first call to monthly report.
Market check
Before we speak
We look at whether your trade is taken in your city, who currently holds the map pack, what their sites do that yours does not, and whether there is enough search volume in your area to justify the work. This happens before the call, and it is free.
The call
30 minutes
Your market, your competitors, your numbers and a specific price. No slide deck, no discovery questionnaire, no second call to "bring in a specialist". If the stack cannot move your market, we say so here and you have lost half an hour.
Scope and plan
Within 3 business days
A written scope: exactly which layers, what each includes, the timeline, the one-time cost and the monthly cost. Nothing in it is a range or a placeholder. You either sign it or you do not — there is no negotiation phase built into the price.
Brand and build
Weeks 1–6
Identity work first if you need it, then the site. You review a staging URL at two points: after the design of the home page, and before launch. Your current site stays live and untouched until you approve the cutover.
Launch
One DNS change
We move the domain, verify redirects from every old URL so nothing that ranked ends up at a 404, submit the sitemap, confirm analytics and conversion tracking fire, and validate the structured data. Downtime is measured in seconds.
Run it
Ongoing, monthly
Hosting and care, SEO, AI search and content, depending on which layers you bought. You get a monthly report listing what was done and what came in — calls and form fills, with their sources. Month to month, cancel whenever.
LAUNCH CHECKLIST
What we verify before a site goes live.
Every item, every launch. This is the list that stops a rebuild from costing you rankings.
- Every old URL permanently redirected to its new equivalent — no ranked page lands on a 404
- Unique title and meta description on every indexed page, inside Google’s display limits
- Self-referencing canonical URL on every page
- Structured data validated against Google’s Rich Results Test with zero errors
- Open Graph and Twitter card image present on every page, and confirmed to actually load
- Every page checked at 375px — no horizontal scroll, tap targets at least 44 pixels
- Core Web Vitals in the green on a throttled mobile connection
- Analytics and conversion tracking firing, with no Content Security Policy errors in console
- Contact form submitted end-to-end and confirmed to arrive — no silent failures
- XML sitemap generated and submitted, robots.txt allowing AI and search crawlers
- Accessibility pass: contrast, focus order, keyboard navigation, labelled fields
FAQ / ANSWERS
Process questions
How long does the whole process take?
From signed scope to launch is typically four to six weeks for a standard site. The variable is content — photography, service descriptions and pricing. Clients who have those ready on day one launch closer to four weeks.
What do you need from me?
Access to your domain registrar and Google Business Profile, your existing logo files if you have them, photographs of real work, and one person who can give approvals. The single biggest cause of delay is a project with no clear decision-maker.
Will my rankings drop when the new site launches?
Not if the migration is done properly. Every old URL is mapped to its new equivalent with a permanent redirect before launch, so accumulated ranking authority carries over. Losing rankings in a rebuild is a preventable mistake, not an inevitability.
Can I see the site before it goes live?
Yes. You get a staging URL from the first build day and can look at any point. There are two formal review gates — after the home page design and before launch — but nothing is hidden between them.
NEXT STEP
Find out if your market is still open.
We cap how many businesses we take on in any one trade and market, and it does not take many to fill one. The first call is a straight answer on whether yours still has room, who currently ranks for the work you want, and what it would take to change that.